SEO Definition: Search Engine Optimization Guide

Search Engine Optimization

What is SEO? That question is often asked by people who are just starting to create a website or blog. The reason is, by implementing a number of SEO optimization steps, websites or blogs are easier to get high rankings in Google search results.

Is that assumption true?

Yup, simply put, that is the benefit of implementing SEO on a website or blog. However, that's only a small part of the SEO concept. Well, in this article we will discuss in brief what is SEO. From the definition of SEO, how it works, and why SEO is important for your website.

Definition of SEO

Search Engine Optimization or SEO is an effort to optimize websites to get the top ranking in search results. By getting a high ranking in search results, your organic traffic potential increases.

In addition to generating high organic traffic, SEO will also help you get the right traffic. So you not only focus on high traffic but also the right traffic according to the main purpose of your website.

To be able to get the right high traffic target, you need to follow the rules set by search engines, in this case Google. You need to understand how SEO works, Google algorithms, and key SEO indicators. You'll learn everything in the next chapters below. 

Also important: What is SERP and relation with SEO

How SEO Works

Search engines use certain algorithms to determine which content is worthy of top-ranking search results. This applies to all search engines be it Google, Yahoo!, Bing, or Duckduckgo.

We will not discuss algorithms in any search engine. Here we just discuss Google's algorithms. why? Because Google controls more than 90 percent of the search engine market share worldwide. So when it comes to how SEO works, Google's algorithms are the benchmark.

Google is constantly updating its algorithms to provide more relevant and solutive search results for its users. From 2011 to the present, there have been at least eight major updates to Google's algorithms.

RankBrain from Google

This is part of a complete SEO guide you want to learn about. Not without reason, you should first understand about RankBrain. RankBrain is a tool that Google uses to determine if a link deserves to be ranked in the top rank.

In order not to be cheated by various parties, Google admits that they update the search system randomly at an uncertain time so that not many know how Google's search engine algorithm works. One of them is rankbrain algorithm that started to be used by Google since 2016.

Technically, RankBrain is an algorithm, but this type of algorithm will continue to change and evolve because it has the function of artificial intelligence (AI).

Based on a statement made by Google via Twitter in March 2019, RankBrain is an AI-based system created to understand how search results relate to a particular concept. So, even if you don't use the right keywords, Google can estimate what you really need.

For example, when you Search for "why does my TV look strange," the result that appears on the main page is about the "soap opera effect," because although it does not have the exact same keywords, but both keywords have the same concept, namely the strangeness of the appearance on television caused by the soap opera effect.

In an interview with Bloomberg, Google stated that RankBrain is the third most important factor influencing search results on Google's search engine. How not, RankBrain can help Google tailor keywords to the concept in question and matching them with AI technology also helps Google perform searches that are increasingly similar to what it's looking for.

RankBrain focuses on the following two important things:

How long a visitor spends on your website.

What percentage of users click on your website link on the search results page.

From the two things above, we'll cover them one by one so you understand what types of optimizations can be applied when learning the complete SEO guide below.

More About RankBrain Focus

The first aspect of the question of time is called Dwell Time or the length of time users spend on your website. Based on a study published by Search Engine Land, dwell time is a good average to get into the top 10 Google search results is 3 minutes 10 seconds long. If you don't believe it, try reviewing it from your Google Analytics.

Actually, Dwell Time makes a lot of sense to be a factor in ranking websites. The reason is, if an internet user spends quite a lot of time on a certain page on your website, then that user likes the content he is reading. Well, the more people who do the same on your website page, then Google will increase the ranking of those pages so that it can be more searchable by other users.

So how to make visitors feel at home on your website? The first thing of course is to make sure your website page can be displayed quickly. Otherwise, website visitors will immediately exit the page. Actually, if you use cheap but good hosting, you can guarantee the loading page speed on your website. In addition, if your website receives many visits, you can avoid slowing down the loading page.

Another thing to note is the content. Of course, you need to create interesting and quality content. This will be discussed in the next section in this complete SEO guide. But beforehand, check out the discussion on the second aspect of RankBrain, namely click-through-rate!

Click-Through-Rate (CTR)

As mentioned earlier in the second aspect of RankBrain, CTR relates to the percentage of users who click on your website link in search results. You also need to pay attention to your CTR, not only because of the RankBrain factor, but also because of the emergence of search result types in addition to the regular page links that contain your website pages.

How?

First, change the title of the content to make it more interesting to click by including numbers. Because, people like something concise, especially if you have to read something online, it will be more efficient if you create an article in the form of a list or "listicle."

Various studies have successfully proven that titles containing lists or lists can increase the percentage of CTR. Also, try to make the upload link descriptive according to the title of the created content.

Just use an emotional hook keyword or that can provoke the reader's emotions by using adjectives. What are the examples? Words like "surefire", "success", and so on. Although this way looks ridiculous, the nature of the existing market does indicate more interest in these types.

Now you have in the end explanations about SEO definition, if you like these posts don't forget to share for others. Thanks for visiting and have a nice day!

SEO Definition: Search Engine Optimization Guide SEO Definition: Search Engine Optimization Guide Reviewed by izzuddinHisyaam on Juli 21, 2021 Rating: 5

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