What is SEO Keyword Research? Definition Guide

Process Keyword Research

When you decide to write a post for your site. There is one process that you should pay attention to and do first. So that the writing you create can reach the right audience and your site gets a lot of visits. The process is called keyword research. This aims to make the content ranked first on google and easy to find

In relation to the application of SEO for blog content as well as business digital sites, the important thing that you should pay attention to is the keywords used in the content. Through the use of the right keywords, the content you create can compete with other content and can win the competition to occupy page one of Google!

But what is a keyword research really and how to do keyword research well to maximize the content we create?

In this post, we will give you the simplest answer to this question so that you who are new to SEO can try and apply it well. 

What is Keyword Research

Keyword research is the process of determining what keywords are suitable for use when creating articles on a blog or website. By doing research can find out what phrases people use when searching in search engines such as Google, bing, and so on.

When you do your research you can find out what keywords are the potential to be used as content. When you get potential keywords you can more easily get traffic or visitors to your website.

Keyword types are divided into two-term: Short Tail Keyword and Long Tail Keyword. However, some people mention there is 4 plus with timeless keywords and seasonal keywords. After knowing about this one, continue to know about how important keyword research is.

Why Keyword Research Is So Important

Maybe you are asking, How important is keyword research? Keyword research serves to determine potential keywords or know what topics people are looking for on Google.

When you know what topics people are looking for on google you can create quality articles by targeting those keywords. With this research, you can also find out the estimated number of visitors who are looking for keywords and see the competition in search engines.

If you don't do the keyword research you can't know the number of searches and the difficulty level of the keywords, you're targeting.

For example, you create content by targeting keywords as you see fit, once you check the articles you create are on page one of the search results. But the article does not get traffic, When you check it turns out that the keyword is low search volume and low difficulty level.

Another example, you target the keyword "Sell Men's Shirts" When you're not doing research you won't know the difficulty level of the keyword. Whereas the keyword has a high level of difficulty because the type of commercial keyword and page one are mostly filled by the marketplace website. So you will waste creating content with those keywords.

The Fundamentals of Keyword Research

So how is the right way to do keyword research in order to successfully master the first page of Google? Here are some important basics for doing keyword research.

Know Your Niche

According to keyword tool, before researching keywords, it's a good idea to learn more about your niche or topic from your content.

This is done so that you get ideas that are out of the box to set the SEO strategy (Search Engine Optimization) or marketing.  Here are some ways or tips to learn the niche in the process of keyword research:

1.Interaction with visitors who have been loyal to you. Ask them what terms they use when searching for your product or company.

2.Try thinking from a visitor's perspective.

3.Get involved in your online topic or niche community online. This can be done through forums spread across various social media.

Think of The Relevant Keyword

After learning your niche well, slowly try to create a list of terms that are relevant to your niche or topic. Let's say your topic is about 'digital marketing' then make a list of terms relevant to that topic.

Digital Marketing

Digital Marketing Course

Part of Digital Marketing

Make as many lists as possible, so that when doing keyword research does not have to go the hard way. If it's domiciled somewhere, add it to make it look more specific. Make as many as possible, so that the keyword research doesn't get dizzy or complicated.

Research a Seed Keyword

What is seed keyword? According to the Keyword Tool, seed keyword is the seed keyword or focus keyword. Arguably, seed keyword is the featured keyword from the list of keywords that you have created before.

Seed keyword has an important role because this will be the basis of keyword research. Seed keyword can also be said as a term that will be often searched by audiences or visitors through Google.

In addition, with seed keyword you will also know who are the competitors of your topic. This way, you can find the weak points of your competitors.

Once you've done those three. You'll have the resources to do keyword research more targeted. And find out-of-the-box ideas about the content you create. Keyword research can be done by paying attention to some of the keywords research sites you use.

About this, it will be discussed in a separate post so that you can do the three basics of the keyword research process first.

State the Search Engine Result Page (SERP) Aim

SERP shows the quality of website pages that are ranked at the top in keyword search results. SERP will help you present quality website pages that can rank at the top of Google search results.

There are many types of SERP that Google displays on the first page of its search. You can search for the type of SERP and determine the target you want your site to get. it will also lead you to choose the most relevant type of keywords.

Also Important: What is SERP and why it important

Okay, these posts are about SEO keyword research this time. If you find this helpful don't forget to share it with others. Thank you for your visit and have a nice day!


What is SEO Keyword Research? Definition Guide What is SEO Keyword Research? Definition Guide Reviewed by izzuddinHisyaam on Juli 21, 2021 Rating: 5

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